Straits Group started out in 1985 in Singapore (former name Sharafath Trading and Al Noor Int), as a humble sole proprietorship founded by Sheikh Babu Nooruddin, we were the distributors in branded consumer electronics, washing machines, refrigerator and Air-conditioners. The company was distributing, wholesaling and exporting the above items to Asian region, India and African markets, with a proven track record of 35 years in business.

Straits Laundry Pte Ltd, Singapore was established few years ago to team up with Alliance Laundry Systems to provide the highest-quality equipment and service on the market.

Our main focus is to supply Primus Machines for those who want to set up laundromats in this region and as a company to invest into Laundromat business in the region.

We focus mainly on coin-operated laundromats, on-premises laundry equipment, nursing homes, hotels, hospitals, restaurants, Spas, Gyms, dry cleaners, and schools. Straits Laundry has a solution for all your laundry set ups with cutting edge technology from Alliance Laundry Systems USA., We guide our clients how to run a profitable laundry business, much of our equipment is designed to save time, money in utility and maintenance costs.